Sponsors
Since condoms can be part of a healthy and sexy lifestyle, why not partner the campaign with a sexy clothing brand? Well that's exactly what we have done.
Our first partner for the campaign launch is teamm8 who support the SLIP IT ON message by co branding a range of teamm8 / Slip It On singlets and tee shirts, feature the Slip It On banana logo on their advertising (PDF) and are involved in promoting the campaign.
Frost
Frost* is an independent creative studio collaborating with clients around the globe in disciplines as diverse as design, advertising, strategy, environmental and digital. Voted one of the most influential designers of his time, creative director Vince Frost has designed everything from postage stamps to the built environment. Frost* has recently created ad campaigns for MySpace, Seafolly and Tourism Northern Territory and has a strong commitment to using creative for promoting environmental and social issues in new and exciting ways.
Waxed tipped organic bananas inspired the concept for the ACON sex safe campaign. In the same way the design references safe sex programs that use bananas to show how to put a condom on, the tag line adds "dom" to ACON, creating the line ACONdom.
The design takes inspiration from 1960s pop art withbright colours and a bold screen-printed aesthetic to produce an iconic image that encourages the use of condoms.
For further information please contact Cat Burgess on T +61 2 9280 4233 or E catriona.burgess@frostdesign.com.au
PR Capital
The Capital Group is a communications management consultancy, providing a comprehensive range of integrated marketing communications services. Celebrating 20 years in business, The Capital Group has established a reputation which has seen it appointed to many significant communications programs including the Sydney 2000 Olympic Games, Samsung Australia, Frasers Property and Embraer Executive Jets.
Teamm8
Sydney designer Michal Nicolas is the creative genius behind the new Australian men's sportswear label teamm8. The brand draws inspiration from Aussie sporting values of team spirit, determination, strength and masculinity for everyday champions.
The teamm8 SS09 Collection introduces playful bold monochromatic colours, chic designs and luxurious fabrics at affordable prices that showcase a stylish assortment of fashionable underwear, swimwear and sportswear.
teamm8 underwear is designed for the contemporary Aussie male who appreciates underwear that's tough enough to go the distance whether it's on the sports field, in the office or on a date.
teamm8 apparel is available online at www.teamm8.com.
PLAY
Play Communication is a brand experience agency that specialises in experiential marketing, using strategic PR and digital channels to amplify live engagements.
What makes PLAY different is their strategic approach and drive to create outstanding work for the likes Bailey's, Jaguar, MINI, Qantas Frequent Flyer, Samsung and Tourism Victoria to name a few.
Come play at: www.playcommunication.com.au
Davenport
Davenport is an Australian Company owned by Gazal Apparel Pty Ltd. Originally a boxer short brand Davenport known for fun, wit and style allowed men to express themselves with unique designs whilst looking great and feeling comfortable. It fast became Australia's best loved Boxer short brand.
Davenport expanded and launched Womens underwear with the "Cream Pie Fight TVC" in 2007. In 2008 they signed up Ambassadors and Olympians Eamon Sullivan and Stephanie Rice. Cheeky, Irreverent, fun and witty the Davenport brand remains Synonymous with its long standing heritage.
